memo (middle east marketing outlook)

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WHY THIS EVENT

The past few years have held more excitement than ever for the marketing sphere – with the rock stars from B2C brands to agencies alike getting giddy from all the excitement generated by first, social media, then, content and now, big data. New grounds have been opened and explored – digital and mobile. Novel ways of communicating, connecting and convincing the users have been unearthed. Marketers have truly been busy – from being Bold to Creative.

What then of B2B marketers? With a limited market where logic dictates buys, could and should we embark on new adventures exploring the new playground where B2C rules the sandbox? Are we equipped and bold, creative enough to play with the new toys the B2C crowd so shamelessly flaunt?

memo (middle east marketing outlook) is programmed and formatted as the definitive roadmap for marketers who dare and, are bold and creative enough to adopt bleeding edge marketing tools in the face of the consumerisation of B2B.

 

SNAPSHOT//DETAILS

WHEN 25-26 October 2015

WHERE Dubai, UAE

 

 

 

SNAPSHOT//PROGRAMME

1 KEYNOTE INTERVIEW

1 FIRST LOOK

1 TOWN HALL

2 RAPID FIRES

4 10-POINT REVIEWS

5 TALKING POINTS

 

 

SAMPLE OF TOPICS

Keynote Interview//
B2B and B2C: Parallels, Convergence and Divergence
First Look//
Internet of Things (IoT): Did you get the memo?
Town Hall//
Sales-Marketing Dynamics
Rapid Fire//
Programmatic buying
10-Point Review//
Customer lifetime value: It's more important than you think
Talking Point//
Content creatiation: Creating moments

 

In-House Training

If you have a group of people with similar interest in this course, and want a cost-effective approach, CapSource can help bring this training directly to your workplace. This course can be customized to fit the requirements and needs of your organization. For more information, kindly contact us at : iht@capsource.com.my
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